UrbanWorks was appointed by JDA and Joburg Market to develop a Precinct Concept and Development Strategy for the Joburg Market. The process included a thorough review of all previous projects undertaken and commissioned by Joburg Market. These were documented to understand the range, scope, scale, priority, readiness and location of various executed and planned projects. These projects were spatially located and plotted to test their suitability in terms of integration and impact. Where appropriate, recommendations were made as to where projects should be located.

Key principles guiding the configuration of the precinct include, Transformative Infrastructure, Highly Functional and Consolidated spaces and to leverage the market as a Destination and Cultural Asset.